Ahoy! It’s US, TNBT We know what you’re looking for, and on reaching out to us we congratulate you for you have reached to the Next Level of the Digital World! Let us share with you the scope of the digital horizon of The Next Big Thing! Caterers of the best Digital Media Strategies, we provide the most innovative ways to bring your brand to the next level of success by promoting and exhibiting it at every digital canvas you can imagine. So just grab a seat and fasten your belts because we are going to proceed with new ways of Interaction, Communication and, of course, Expressing to the world within and beyond the screens, because we are ‘The Next Big Thing’.
In today’s era, everyone believes in the digital phenomenon behind the brightly lit screen. Illuminated screens of cell phones, and tabs all together have the power and value to let spectators communicate and get engaged with the world around them in a much proactive manner. The Next Big Thing is all about making the bridge between the communicator and the digital audience stronger and convenient for the brand. The more you reach to your onlookers the more you can make them your followers. That is how we master the skill where we know your business and device the best mechanics and an efficient methodology that delivers the most reliable marketing services for you.
Holding the high base and establishing the perfect position is the fundamental rule of an active strategy that flourishes the endorsement of any successful campaign and its outcome. TNBT provides the gateway to collaborate within the most suitable environs. We envision deliverable results and design campaigns by negotiating and buying the most effective mediums according to the requirement and nature of the campaign, with a clear objective to obtain the best outcome under the lead and supervision of a dedicated team. One of our core ideologies is to harbor 100% client satisfaction and share the on-field progress to justify the actions. We suggest and reserve the best localities to attain the attention of the required target audience and promote what you wish to represent in your business.
Smart phones are the demand of the millennial. With a generation born and bred under the influence of 24/7 screen time, we experienced and shared to our clients the need and exposure to reach your audience through our SMS system. We work our ways that help you get closer to your clients by engaging your customers through effective, targeted mobile marketing. This assures a steady boost along with a quick and easy way of marketing and achieving noticeable recognition of your brand. One of the most viral ways to tap the right target audience, mobile marketing has been presenting positive results, since the inception of the technology. Followed by almost every commercial giant in the industry, mobile marketing has a prominent and long lasting impact over the retention of customer loyalty and brand awareness in the masses.
Play it to get it!
Games are not just an element of relaxation or stress busters but a great domain to learn and understand the importance of logical thinking and strategy development. The most dynamic of ways to engage your customers is to involve them into competitive games and layouts to not just provide them with entertainment but to place the brand in the right arena. TNBT has the expertise to device all kinds of gaming applications that propagates your clients message across in a lighter environment and have the strength to place and strengthen your brand’s message in the perfect horizon.
Our agency believes in the importance and the diverse impact of the virtual society. The dynamic power of the Digital world is ground breaking and we are well equipped to propagate your band’s ideology and identity to the highest limits. We have determined elaborative techniques to create a bond more reliable and approachable for your audience in the social cybernetic world. For that, our target and positioning strategy is applied to ensure a better and far reliable relationship with the appropriate addressees. Moreover, with the profound understanding and expertise of our social media experts, we believe in integrating ideas and deploying them across the most equipped platforms – as a result, TNBT’s goals convert into, achievements.
Search engines have transformed into virtual pockets of enormous information for everyone. As a result, there stands a greater need for your clients to get the right placement when their audience spends time searching for products in the giant reverberating search tank. To make it ‘easy-to-get’, we work towards positioning your brand at the top search result following all the integral elements of search engine optimization. Our SEO experts have the vision to work their ways and techniques and deliver prominent results in the designated time frame. The key idea is to bring the audience right onto your trusted dimensions. Team TNBT, has been and is trained to deliver market competitive results in the sphere of content optimization.
Visuals that speak!
Images speak where the words fail to deliver. A great design is known to need no support of words to speak the message on its own. A powerful creative is one that attracts the audience towards itself. TNBT nourishes few of the finest design and animation experts; individuals that have the relevant experience to design content that not just passes the demands of the Social Media sphere but is also worth the attention of the millennial minds. Our core Web Interface development team understands the philosophy and need of dynamic design elements that boost the overall identity of the brand.
Considering the pros of visual dynamics, the TNBT design team is trained in the domain of developing powerful animated content; the kind of content that not just meets local, but global standards.
Touching the Web!
Rejecting the ease of tools and themes that are widely used and shared across Digital Media and offered by several vendors, Team TNBT believes in delivering what is needed and what stands out from the crowd. Studying the individual needs of our clients we conceptualize, design and develop online portals that not just present a complete element of brand awareness, but stand tall as a symbol of your brand identity.
Apps – One Click Destination!
With The Next Big Thing, it isn’t just about acquiring a service or two; it is about building a relationship that helps your brand successfully complete a loop of innovation, engagement, and exposure and consumer loyalty on the Digital Sphere. Your vision is our path to walk upon, as where an app enhances the running services of your brand, we as a team design & develop your project following not only your brand’s ideology but in-hand carry the responsibility of fulfilling the core digital guidelines
Our redesign can include a transformation of existing design elements and development software or can add a complete interface with brand new features to help grow or better manage your business. With inventive, affordable, problem-solving software customization and services, TNBT has been creating software that caters to developing client-specific software solutions. With an end to end web solution, our software engineers have the expertise to build software applications that meet the ever demanding challenges of our clients. Profound knowledge of all the latest trends our business domain experience gives us the advanced edge of bringing out the best results for you.
Challenges: With a population of over 180 million, Pakistan remains under the challenge to provide the best of the basic needs to its people. Utilizing the domain of Digital Media, inspiring charity organizations work tirelessly to bring forth a noticeable change in the society. This Ramadan, the Layton Rehmatullah Benevolent Trust (LRBT) put forth a social campaign that brought out the spirit of the Holy Month. With the ‘Help them See’ Digital Media campaign, team TNBT not only achieved greater milestones but it also brought forward the commendable work of the organization.
Solution: Team TNBT was to design and run a complete Digital Media campaign that was to touch a huge chunk of audience residing not only within Pakistan, but across the globe. The idea was to bring forth the spirit of charity and giving and to execute a campaign that worked towards acknowledging the positive works of LRBT, not only locally but globally.
Results: TNBT managed to achieve ground breaking results in terms of not only digitally engaging a global audience but also harboring a bigger financial milestone in-comparison to the previous year. The audience was very efficiently informed and enlightened about the change they are eligible to bring if only they understand the need, and step forward in, ‘Helping Them See’.
Challenges: Being one of the most reputed Non Profit Organizations, Ansar Burney Trust had the challenge to digitally stabilize and strengthen its presence. Team TNBT had the challenge to design and develop a complete web presence for Ansar Burney Trust.
Solution: The Next Big Thing, graciously evaluated the scale of work under the banner of the most reputable Social Work organization and developed a state of the art website for the trust, that includes not only a complete profile of the organization and the team behind it but also an enormous pool of information regarding all the major work executed by the organization and the on-going campaigns that allows the audience to generously contribute for a noble cause.
Results: The Next Big Thing successfully designed and developed a complete dynamic official web portal for Ansar Burney Trust. The website is a remarkable piece of execution based on the lines of Global Standards and puts the entire philosophy of the Ansar Burney Trust up front.
Challenge: Globally known as the leader of the world of technology, Microsoft Pakistan had the Grand Idea to engage its retailer base with an exceptional video concept. The challenge faced by our team at TNBT was to bring forward an ‘out of the box’ concept that gave the retailers their time and space to share their personal milestones and highlighted confidence achieved through Microsoft’s Promoter and Champion Programs
Solution: The remarkable team at The Next Big Thing devised a one of its kind video concept that incorporated the colors of different cities of Pakistan, and how the retailers present in each one of the cities have achieved their goals with the help of Microsoft bringing forth a Unified Image of Pakistan, and thanking the never ending efforts made by Microsoft.
Results: The retailers shared their experiences and gratitude regarding the program initiated by Microsoft. It gave them the chance to voice their opinions and talk about the benefits the programs brought to their business. The beautifully shot timelapse of the different cities across Pakistan represented the enigmatic charm of the country.
Challenge: Pakistan Super League a first time ever, personalized cricket league of Pakistan was set for its debut. Cool and Cool brought with it the challenge to digitally alleviate the presence of one of PSL’s leading sponsors with an idea that could digitally unite its fans with the national cricket league. Team TNBT accepted the challenge to devise a strategy that incorporated both the spirit of cricket and to garner a reputable fan base that was committed to the tournament.
Solution: The challenge was to engage a great number of audiences that were not only cricket fans but were also connected to the world of web 24/7. The team strategically devised a microsite ‘Cool and Cool Play & Win’ that allowed fans to go through an exuberant rapid fire round and answer as many interactive questions as possible that increased their chances of winning exciting prizes.
Results: The microsite provided a far engaging environment for its audience where the users got a chance to participate and stay updated, our client Cool and Cool experienced an exponential growth that reached out to a very vast chunk of the target audience.
MCB-AH – Bachat ka Doosra Naam
Challenge: MCB- Arif Habib brought a challenging yet a very promising campaign, De-Tax Your Salary, an initiative by MCB-AH that was set to enable its consumers to De-Tax their salaries and at the same time get the opportunity to invest their hard earned money in various profitable ventures. To get the idea of De-Taxifying one’s salary was quite a challenging project to execute.
Solution: Team TNBT worked on projecting and delivering the campaign on the lines of an appealing and creatively designed visual content, and developed a campaign that was based on the strong pillar of ‘Bachat ka Doosra Naam’ animated video. The animated video was devised to creatively deliver the various aspects of the campaign and to get the idea across of the services provided by MCB-AH to its audience.
Results: The entire campaign was a massive hit that led to provide MCB-AH with successful leads through the campaign. The animated video was designed and compiled creatively to fully inform the consumers regarding the benefits associated with the De-Tax Your Salary campaign.View
Challenge: Ramadan has always been the month of festivity in Pakistan, with lots of food, gatherings and night cricket. Moin Khan, one of the former Captains and Wicketkeeper of the Pakistani cricket team has been organizing the exciting T20 Cricket Tournament for years. This year yet again, TNBT collaborated with the 5th Corporate T20 Cup as their Official Digital Media Partner to bring forth an exciting event campaign that not only keeps the digital audience engaged and informed but also creates a dedicated cricket loving fan base.
Solution: The devoted team at TNBT managed the entire event with full zest and passion. Shared live score updates, Facebook live feed of nail biting match over along with a broad magnitude of interactive content was published and shared across various social media platforms.
Results: This year the 5th Corporate T20 Tournament witnessed a greater number of digitally active and enthusiastic audience that were more than excited and looking forward to the upcoming match announcements, interacted upon the live match updates and eagerly shared their opinions and predictions over the ongoing matches.
TNBT was given a task to celebrate two million fans on our Facebook page. Being one of the top Facebook communities of Pakistan we had a responsibility to create a big idea generating maximum fan engagement and hype for the social campaign.
The Next Big Idea was to thank 2 Million fans through an animated video with a customized name of each user on Facebook and rewarding them with exciting discounts and prizes, backed by a strong campaign idea.
• Pakistan advertising society (PAS) mentioned Nokia Pakistan as the most interactive page
• More than 9,000 fans were engaged through this campaign
• 3RD highest liked Facebook community.
• 1st cellular company of Pakistan to reach a milestone of 2 Million
Challenge was to give a big thanks to one million valuable fans on Advance Telecom Facebook page by incentivizing them and celebrating the event. Big Idea was to meet the aforementioned challenge that was to create maximum engagement and generate maximum word of mouth on the social platform.
Our team developed 1 Million spinning wheels to reach our objectives of this particular campaign.
• More than 63,000 entries received for the game were generated
• More than 10,000 entries added to our database
• First mobile distributor of Pakistan to reach milestone of 100,000 + Facebook page fans
• The highest recall through any engaging activity on social platform.
New to the idea of Digital Advertising and Social Media, Imtiaz Super Market joined hands with TNBT with the sole objective of satisfying their customers Online.
The chore for TNBT was to increase brand awareness and position Imtiaz Super market as a part of user’s daily life.
Not only this, Imtiaz Super Market wanted a life on Social. A life where ISM would Recruit, Retain and Engage users online by providing them with the same services digitally.
The plan devised by TNBT was simple. It was to capitalize on the digital medium to promote brand awareness and generate a strong following on different Social Media Platforms. The strategy revolved around forming a loyal online community where users were entertained on price and product availability queries on Facebook only, saving them the time and effort of visiting and re-visiting the outlet to get their desired product. This way TNBT successfully exploited the social platform of Facebook to drive traffic to the ISM outlets.
TNBT focused more on making a community for Imtiaz Super Market Online .This was done by showing fans the same love and affection which they see on-ground, by answering their queries in real time. Special shoutouts were used as an act of appreciation for the fans. These along with usual interactions were used as a liaison for the brand and users.
The success of the page interactions were seen by the ever increasing no. of active monthly users and the daily new likes on the page.
TNBT not only helped create followers but was also responsible for making loyal brand customers.
This does not end here, with Ramadan starting right after the page launch; TNBT doubled the efforts to increase sales at ISM. TNBT promoted the Ramadan deals in full swing. Picture format along with daily ahadis was used to keep the users engaged along with keeping the spirit on Ramadan alive on the page.To sum it all up, TNBT and ISM’s joint collaboration proved to be a huge success in creating a no. of fans on Social Media and in making those fans regular customers.
Shell knocked on TNBT’s door with the sole thought of launching a campaign where they could get users to interact, compete and qualify for attending F1 race in France. All they asked TNBT was to bring to life their thought of a successful campaign for Shell where they could register users for the Ferrari Event.
TNBT understood Shell’s needs and came up with a happening proposition by the name of ‘Shell Ferrari Experience’.
They thought and came up with the big idea of bringing the Ferrari Experience to life on Digital via an experiential campaign.
It was simple and addictive. TNBT created the same F1 experience online, using the same gaming elements, like the cars, the tracks, the sound; everything was to be an exact replica of F1.
TNBT created different touch points for Shell where users could interact at different levels and qualify themselves for the lucky draw to win a ticket to the Ferrari Event in France.
An integrated point system was also developed which had a referral system, a game and a quiz revolving around Shell products to keep the users engaged and well entertained at the same time.
TNBT succeeded in creating the same Ferrari racing experience for the Netizens online. A successful microsite was run with a total dwell time of 5minutes for each visitor. 5000 referrals were sent via users with more than 12,000 users playing the game.
TNBT was presented with the task of positioning Cadbury as a brand that places great importance on family and relationships. The core objective for TNBT was to get people to interact with the brand and establish an emotional affiliation with the brand.
A micro-site was fashioned where users could specifically create their own family trees and could pick and send personalized messages to loved ones. The activity was boosted with incentives being offered to those who created the largest family tree. Winners were announced at the end of the campaign. Both Facebook connect and email sign-ups were used for this campaign. Online advertising was also used to drive traffic to the website.
More than 2,100 trees were created on the micro-site with an average time of more than 3 minutes being spent. The family tree campaign by Cadbury proved to be a great success with more than 9,400 messages sent in just 37 days.
L’Oreal Paris stepped into the Digital world with the aim of educating the elite on the different products the brand offer via different Social Media Platforms. The challenge for TNBT was to create awareness and provide education with a pinch of product learning blended with different activities for engagement to increase their overall fan following on social.
TNBT captured the true essence of the International beauty brand and positioned it on social.
A Facebook page and a YouTube Channel were created for L’Oreal Paris Pakistan where numerous activities conducted on-ground were projected on social along with a blend of different themes to keep the users hooked.
Customized landing tabs were created where users were encouraged to take part in competitions / contests and get personalized expert advice on their skin/hair concerns.
Some of the most user appreciated campaigns include the Mall Animation coverage, Experts Advice, Cannes Film Festival, Color Story – The play of colors, and Revitalift Stimulift – For younger looking skin.
TNBT succeeded in making more than 39,000 fans on Facebook with about 28,000 monthly active users.
Loyal fans are made on page with the idea of personalized response on page showing users that brand is always available for them.
With this great a number, the page has proved to be quiet a success. Given the great fan following and users love and participation on the page, L’Oreal Paris Pakistan desires to maintain its interactivity with its fans and promises to commence activities which fans can identify and associate with.
“We know we have the best beauty products. TNBT has helped us rethink how we told our story and positioned L’Oreal within the social community. TNBT has truly captured the essence of L’Oreal and nailed the creative. We’re very excited about the success they’ve achieved on Facebook.”
LG – Life’s Good!
LG gave TNBT the task to create a Digital Media presence that would help LG connect and engage with its consumers presenting to them online promotions and awareness of different LG products right on their computer screens. A platform where fresh content could be delivered to the consumers, without the hassle of visiting the outlets.
Keeping LG’s needs in mind, TNBT worked to build a connection between the Netizens and LG’s team by proposing a corporate blog where they can communicate the initiatives being taken by LGs Pakistan team and broadcast the upcoming events and products. A strong social presence was also established by integrating all popular social media platforms on the blog where social media was used to diffuse the content and get feedback from the users. TNBT tied together all social media networks on one platform to give LG it’s Digital hub.
Content was diffused through bloggers and was also simultaneously being shared on Facebook and Twitter.
Faysal Bank hosts their cricket tournaments twice an year and their aim was to use Social Media as a forum to promote their events! Faysal Cricket stepped into the Digital World with the aim to spread awareness, to unite all the cricketing fans at one forum and in turn promote their event. The challenge for TNBT was to create awareness, to keep the fans updated on cricketing news all around the globe, to engage users by getting them to support their team, and to increase the fan base as quickly as possible but getting genuine cricket fans!
TNBT recruited many true cricketing fans and adopted different activities in the process. They made special pages for all the teams participating in the tournament and recruited fans on these pages as well. A heat meter was created on which the users were asked to select the team that they supported. Communication was carried out through these team pages during their matches on the page, which included updates about the match. Post match pictures were posted on the Facebook page, daily a “caption this picture” photo was posted, Videos of the matches were also posted on Youtube.
TNBT succeeded in making more than 36,500 fans on Facebook with an average of 8,000 daily active user. The campaign was a big success and we were able to increase 20,000 fans during the campaign! With this great a number, the page has proved to be quiet a success and it is getting bigger and better. Given the great fan following that has been seen on the page, Faysal Cricket hopes to maintain its interactivity with its fans and promises to always bring something new to the page so that the fans never lose interest!
Creating a social presence on Facebook for Candi that is unique and interactive and that would capture a strong fan base with activities that not only offer high end incentives but gets users to share their content with the brand and the fellow fans, was the task at hand for TNBT.
TNBT used the Valentine’s Day Application as their initial activity to kick off on the page asking users to broadcast their love for their valentine by stating what they could do for their valentine. An application was launched here making the activity engaging for the users. People with the most likes to their content were announced on the page by the brand as well.
A focus on the tagline “Anything for Candi” was made and all campaigns were conducted around it.
Contests and interaction were centered on this concept and winners were announced regularly to keep the fans hooked.
As time progressed, different activities and occasions were capitalized on, April Fools and Cricket World Cup to name a few.
An astounding no of 30,000 fans were acquired within 10 days of the Facebook Fanpage launch. User generated content was extensively shared on the page with immense interactivity via various posts by the brand. Fans continue to grow on the page with the current fan count being more than 56,000 fans. The concept of “Anything for Candi…” played well with for all brand communication.
“First and foremost, TNBT has proven to be the most responsive group of individuals I’ve ever encountered. The team has always been outstanding at addressing my questions and concerns about Candi going social, in near light-speed fashion. There has never been a single item of importance that has fallen through the cracks.”
L’Oreal Paris joined hands with PFDC to bring together one of the most happening event of its time – The PFDC L’Oreal Paris Bridal Week. The task for TNBT as L’Oreal Paris’s Digital Media Agency was to promote the Love Affair between Fashion and Make up. It was to drive L’Oreal Paris as the leader in beauty and fashion and to reinforce this view by sharing EXCLUSIVE Bridal Week Content LIVE from the ramp and engaging fans to interact by offering them incentives through various activities conducted on L’Oreal Paris’s Facebook Fanpage. December was celebrated as the Month of the Brides. Notes/ Dos and Don’ts for Brides/ Tips and Tricks were shared in the initial phase of the campaign to stir the emotions of the wedding season. Various tabs were launched on L’Oreal Paris’s Facebook Fanpage to keep the users hooked and interacting.
A total of 4 tabs were launched. FREE Pre-wedding Bridal Services and Lucky Draw passes were used as an incentive to reward the deserving.
Paparazzi’s were taken on board via a Facebook contest to cover the life of the event.
Aamina Sheikh shared her Bridal story with the Fans and encouraged them to come forward to share theirs to get a chance to be the Bridal Diva and win exciting prizes from L’Oreal Paris.
Free passes were also given to 4 lucky winners via a Lucky Draw Contest. December was used as the month of the brides to build hype before the PFDC L’Oreal Paris Bridal Week. Fans were promised exclusivity for this Campaign.
TNBT took up the challenge of bringing LIVE Updates from the ramp to L’Oreal Paris’s Facebook Fans. Backstage Video snippets and pictures were shared. Ramp pictures from each of the showcase were uploaded within 30mins of the show. Users were given the ramp experienced ONLINE.
The campaign proved to be successful. Users appreciated the updates/content live from the event.
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Nokia Pakistan has been one of the fastest growing pages on Facebook. The Next Big Thing started handling the page from scratch in May, 2012. Since then, the journey of fan recruitment has been phenomenal. Campaigns like Likey, Man of Steel, Sawa 14 August, Trendify, Zoomify, Wedding Chapter etc. has helped make the page extremely […]Read More
Layton Rahmatulla Benevolent Trust (LRBT) is devoted to the prevention of curable blindness and impaired vision in people who around the poverty line. In the last 28 years, LRBT has been instrumental in reducing the prevalence from 1.8% to 0.9% of the population. The Next Big Thing recently worked very closely with LRBT to show […]Read More
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In a competitive marketplace where businesses compete for customers; customer satisfaction is seen as a key differentiator. Businesses who succeed in these cut-throat environments are the ones that make customer satisfaction a key element of their business strategy.
TNBT has been extremely easy and professional to work with. They are quite aggressive and keen about supporting CSR projects, where they provided their in-depth support in the website development of Ansar Burney Trust for which we are graciously thankful. We are overwhelmed to have witnessed TNBT’s continuous support for charitable organizations. They are organised and friendly and have an in depth knowledge of digital that becomes apparent as soon as you meet them.”
Responsive, Adept and solution oriented are some of the qualities that set TNBT apart from other social and digital media experts. They understand their clients’ needs and provide innovative solutions that help us to stand out.
Working with TNBT has been a great experience since the launch of our new brand Nine Leaves which they launched successfully on the social media in a very responsive and professional way. We thank them for a successful launch and continues support to our brand to spread and grow in the market
We’ve had the pleasure of working with TNBT’s responsive, professional and organised team providing pragmatic solutions to our every day digital marketing needs. We thank them for the job well done and appreciate their support on delivering the digital marketing agenda for the bank.
TNBT has helped us in taking things forward on the social media platform by generating relevant content. I have been impressed with the friendliness and responsiveness I have gotten consistently over the years. I have also valued the suggestions and appreciated TNBT’s ability to take initiatives and the hunger to always stay ahead of everyone
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