January, 2012 Archive

A SOCIAL CAUSE

admin Jan 14, 2012 Blog

Layton Rahmatulla Benevolent Trust (LRBT) is devoted to the prevention of curable blindness and impaired vision in people who around the poverty line. In the last 28 years, LRBT has been instrumental in reducing the prevalence from 1.8% to 0.9% of the population. The Next Big Thing recently worked very closely with LRBT to show […]

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YES, THIS ACHIEVEMENT IS OURS!

admin Jan 14, 2012 Blog

2 awards in 3 years, that’s not what we’re here for – We’re not here JUST to be the Digital Media Agency of the Year or win a PAS award for an innovative campaign, we’re here to take-over the Digital Landscape completely. Receiving an award, for many, marks the end to their tireless efforts, but […]

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MODERN MEDIA WILL NOT KILL ADVERTISING BUT CHANGE IT FOREVER

admin Jan 14, 2012 Blog

The digitization of media has empowered people with complete control over their media consumption; they are able to watch, read or listen to whatever they want whenever they want, and that typically includes advertising. Efforts to force attention to ads without providing value will fall on deaf ears and blind eyes, challenging traditional ad models. […]

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A SOCIAL CAUSE VERY CLOSE TO OUR HEARTS

admin Jan 14, 2012 Blog

The campaign revolves around advocating free, compulsory education for all Children between the ages of 5 -16 years in Pakistan. Increasing the standard of education that is currently being provided by the State is an integral part of the campaign; however, its heart and soul revolves around building awareness that the provision of education is […]

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