A SOCIAL CAUSE

admin Jan 14, 2012 Blog

Layton Rahmatulla Benevolent Trust (LRBT) is devoted to the prevention of curable blindness and impaired vision in people who around the poverty line. In the last 28 years, LRBT has been instrumental in reducing the prevalence from 1.8% to 0.9% of the population. The Next Big Thing recently worked very closely with LRBT to show its support for their recent campaign “Colors of Life” by developing their TV spot free of charge. The spot was run on major TV and radio channels and was also uploaded on LRBT’s social media presence.

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