LG – Life’s Good!
LG gave TNBT the task to create a Digital Media presence that would help LG connect and engage with its consumers presenting to them online promotions and awareness of different LG products right on their computer screens. A platform where fresh content could be delivered to the consumers, without the hassle of visiting the outlets.
Keeping LG’s needs in mind, TNBT worked to build a connection between the Netizens and LG’s team by proposing a corporate blog where they can communicate the initiatives being taken by LGs Pakistan team and broadcast the upcoming events and products. A strong social presence was also established by integrating all popular social media platforms on the blog where social media was used to diffuse the content and get feedback from the users. TNBT tied together all social media networks on one platform to give LG it’s Digital hub.
Content was diffused through bloggers and was also simultaneously being shared on Facebook and Twitter.