Challenge: Globally known as the leader of the world of technology, Microsoft Pakistan had the Grand Idea to engage its retailer base with an exceptional video concept. The challenge faced by our team at TNBT was to bring forward an ‘out of the box’ concept that gave the retailers their time and space to share their personal milestones and highlighted confidence achieved through Microsoft’s Promoter and Champion Programs
Solution: The remarkable team at The Next Big Thing devised a one of its kind video concept that incorporated the colors of different cities of Pakistan, and how the retailers present in each one of the cities have achieved their goals with the help of Microsoft bringing forth a Unified Image of Pakistan, and thanking the never ending efforts made by Microsoft.
Results: The retailers shared their experiences and gratitude regarding the program initiated by Microsoft. It gave them the chance to voice their opinions and talk about the benefits the programs brought to their business. The beautifully shot timelapse of the different cities across Pakistan represented the enigmatic charm of the country.