L’Oreal Paris joined hands with PFDC to bring together one of the most happening event of its time – The PFDC L’Oreal Paris Bridal Week. The task for TNBT as L’Oreal Paris’s Digital Media Agency was to promote the Love Affair between Fashion and Make up. It was to drive L’Oreal Paris as the leader in beauty and fashion and to reinforce this view by sharing EXCLUSIVE Bridal Week Content LIVE from the ramp and engaging fans to interact by offering them incentives through various activities conducted on L’Oreal Paris’s Facebook Fanpage. December was celebrated as the Month of the Brides. Notes/ Dos and Don’ts for Brides/ Tips and Tricks were shared in the initial phase of the campaign to stir the emotions of the wedding season. Various tabs were launched on L’Oreal Paris’s Facebook Fanpage to keep the users hooked and interacting.
A total of 4 tabs were launched. FREE Pre-wedding Bridal Services and Lucky Draw passes were used as an incentive to reward the deserving.
Paparazzi’s were taken on board via a Facebook contest to cover the life of the event.
Aamina Sheikh shared her Bridal story with the Fans and encouraged them to come forward to share theirs to get a chance to be the Bridal Diva and win exciting prizes from L’Oreal Paris.
Free passes were also given to 4 lucky winners via a Lucky Draw Contest. December was used as the month of the brides to build hype before the PFDC L’Oreal Paris Bridal Week. Fans were promised exclusivity for this Campaign.
TNBT took up the challenge of bringing LIVE Updates from the ramp to L’Oreal Paris’s Facebook Fans. Backstage Video snippets and pictures were shared. Ramp pictures from each of the showcase were uploaded within 30mins of the show. Users were given the ramp experienced ONLINE.
The campaign proved to be successful. Users appreciated the updates/content live from the event.